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Authors
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Publications information icon

Mobile application driven consumer engagement

Peer-reviewed
DOI
10.1016/j.tele.2017.01.006
Tarute Asta; Shahrokh Nikou; Gatautis Rimantas
Telematics and Informatics2017Publications information icon

Consumer Information Systems Research Agenda : Meeting Challenges for Interactive Television Service Development

Peer-reviewed
DOI
10.4018/978-1-5225-2139-6.ch007
Tuunanen, Tuure; Myers, Michael D.
IGI Global2017Publications information icon

Consumer Information Systems as Services : Study of Emerging IPTV market in New Zealand

Peer-reviewed
DOI
10.4018/978-1-5225-2139-6.ch008
Tuunanen, Tuure; Gardner, Lesley; Bastek, Martin
IGI Global2017Publications information icon

Short video marketing : what, when and how short-branded videos facilitate consumer engagement

Peer-reviewed
Open access
DOI
10.1108/INTR-02-2022-0121
Dong, Xuebing; Liu, Hong; Xi, Nannan; Liao, Junyun; Yang, Zhi;
Internet research2023Publications information icon

Fostering consumer engagement with marketer-generated content: the role of content-generating devices and content features

Peer-reviewed
Open access
DOI
10.1108/INTR-10-2021-0787
Yang, Qiang; Li, Hongxiu; Lin, Yanqing; Jiang, Yushi; Huo, Jiale
Internet research2022Publications information icon

Consumer engagement in an online brand community

Peer-reviewed
Open access
DOI
10.1007/978-3-030-35051-2_11
Kurikko, Hanna;Tuominen, Pekka
Eurasian Studies in Businee and Economics2020Publications information icon

Positive and negative valence influencing consumer engagement

Peer-reviewed
Open access
DOI
10.1108/JSTP-02-2016-0020
Heinonen, Kristina
Journal of Service Theory and Practice2017Publications information icon

Consumer Engagement in Circular Consumption Systems : a Roadmap Structure for Apparel Retail Companies

Peer-reviewed
Open access
DOI
10.1007/s43615-023-00332-8
Gomes, Giovana Monteiro; Moreira, Natalia; Ometto, Aldo Roberto
Circular Economy and Sustainability2023Publications information icon

Consumer Culture

DOI
10.4337/9781803926278.ch26
Arnould, Eric; Thompson, Craig J.
Edward Elgar2024Publications information icon

Gamified package: Consumer insights into multidimensional brand engagement

Peer-reviewed
Open access
DOI
10.1016/j.jbusres.2019.11.089
Syrjälä, Henna; Kauppinen-Räisänen, Hannele; Luomala, Harri T.; Joelsson, Tapani N.; Könnölä, Kaisa;...
journal business research2019

Mobile application driven consumer engagement

Peer-reviewed
DOI
10.1016/j.tele.2017.01.006
2017

Consumer Information Systems Research Agenda : Meeting Challenges for Interactive Television Service Development

Peer-reviewed
DOI
10.4018/978-1-5225-2139-6.ch007
2017

Consumer Information Systems as Services : Study of Emerging IPTV market in New Zealand

Peer-reviewed
DOI
10.4018/978-1-5225-2139-6.ch008
2017

Short video marketing : what, when and how short-branded videos facilitate consumer engagement

Peer-reviewed
Open access
DOI
10.1108/INTR-02-2022-0121
2023

Fostering consumer engagement with marketer-generated content: the role of content-generating devices and content features

Peer-reviewed
Open access
DOI
10.1108/INTR-10-2021-0787
2022

Consumer engagement in an online brand community

Peer-reviewed
Open access
DOI
10.1007/978-3-030-35051-2_11
2020

Positive and negative valence influencing consumer engagement

Peer-reviewed
Open access
DOI
10.1108/JSTP-02-2016-0020
2017

Consumer Engagement in Circular Consumption Systems : a Roadmap Structure for Apparel Retail Companies

Peer-reviewed
Open access
DOI
10.1007/s43615-023-00332-8
2023

Consumer Culture

DOI
10.4337/9781803926278.ch26
2024

Gamified package: Consumer insights into multidimensional brand engagement

Peer-reviewed
Open access
DOI
10.1016/j.jbusres.2019.11.089
2019